We realise that selling property can be stressful. At ABC International Real Estate we've condensed our experience and knowledge into a carefully curated sales guide to make the whole process easier for you- "as simple as ABC!"

First and foremost, we're looking forward to helping you sell your home!

While this guide won't get into every little detail about the process, we'll be taking care of a lot of things behind the scenes, which you'll never need to worry about. The guide does get into some things you should know about, which will save you time, effort, money, and heartache.

At ABC International Real Estate, our mission is pretty simple: Sell your house for the highest amount the market will bear in as short a time as possible!

We can't and won't promise "quick." How long your home takes to sell depends on many factors. However, we can assure you that we will help you sell it as quickly as possible.

Before we do anything else, we need to determine an accurate market value for your home.

We do a thorough comparative market analysis (CMA), which will help us determine a price range in which your home should sell.

In the analysis, we look at similar homes to yours, which have recently sold and are currently active on the market. This helps our specialised brokers to determine the appropriate price to list your house for against the current competition taking into account current market activity. We'll give you our objective perspective and advice as to how much you should list your house for. While We hope you take our advice, ultimately you decide on the list price for your house.

Many homeowners overprice their house when they first hit the market because: 

  • They believe they should have "wiggle room" to be able to negotiate the price they want to get.
  • They simply hope that someone will pay more than the market data indicates.
  • The price is based upon what they "need to get" to sell their house.
  • They add every rand of improvements they have made to the house over the years onto the data-driven value.
  • They value their own home higher than similar homes.

When an owner over-prices, for any of these reasons, they can quickly lose the market's interest by being out of line with buyers in the market. This causes their home to sit, accrue days on the market, and cause buyers to wonder, "What's wrong with the house?" Before we even go over the market analysis, our best advice is to review the market data and price your home accordingly. You will save time, money, and aggravation by pricing ahead of the market. We're sure one of your biggest questions is "How are you going to market my house?"

Our proven 12-Point Plan:

  • Prepare your home to sell.
  • Pre-inspection and staging consultation (if needed).
  • Our brokers will develop a features list of your home to use with potential buyers.
  • Professional photography and where applicable, aerial photos & videography.
  • Price your home competitively to attract the most buyers vs. chase the market.
  • Extensively market your property to local, local and international portals.
  • Send your property to our cultivated database of buyers.
  • Targeted Social Media Marketing - a "spend" will be allocated to each mandated property.
  • Feedback in the form of a detailed analysis of "portal hits" VS "enquiries" will be sent after the first 10 days of going live.
  • Feedback within 24 hours of every viewing- only pre-qualified buyers will be permitted to view.
  • Negotiate the best price and terms possible as offers are presented.
  • Handle all the details upon an offer being accepted including assisting buyers with bond origination and sellers with conveyancers.

While that should cover almost every angle possible, if you have any specific requests, just let us know and we can certainly discuss working it into the mix!

Nowadays, buyers have almost always seen your home before they pull up out front to view it in person. With home listings on the Internet, buyers will see about every nook and cranny of your home from their phone or computer.

This is why it's important to have the best photographs possible. Buyers will often decide whether or not they will view your house based upon the photos they see online. We take considerable care when it comes to photography by working with professional photographers.

For our professional photographers to get the best shots, you need to do a few things ahead of time:

  • De-clutter every room.
  • Make sure the house is clean.
  • Make sure all beds are made and there is no laundry on the floor.
  • Hide unsightly things like laundry baskets, garbage cans, vacuums, etc.
  • Remove as many "personal effects" as possible (pictures, things hanging on the fridge, etc.).
  • Make sure all light bulbs are working (for brightness).
  • Make sure the yard is in tip-top condition.


We will work with you to stage your home to show it in its absolute best light.

Showings:

If you did a good job of preparing your home for the photography, then you will be in good shape.

  • Make sure all the beds are made.
  • Ensure the kitchen is clean and dishes are either in the dishwasher or put away.
  • Tidy up the bathrooms- put away toothpaste and brushes etc.
  • Give the floors a quick sweep and vacuum if necessary.
  • Turn lights on so the buyers walk into a bright home.
  • If you have pets, make sure they are out of the house or are secured.
  • Make sure the home smells clean and fresh and there are no odours from cooking and pets.

Click for a complimentary valuation - put our brokers to the test!